Consumer Preferences in the Selection of Muslim Fashion Products in Indonesia

The development of Muslim fashion has created a community that calls itself the hijabers community, namely group women who wear fashionable clothes with various styles and knick-knacks for their headscarves. On other hand, people's preferences importance halal are main factors in choosing products, convenience, product quality, price. research method used is library or literature study, which contains theories relevant to problem. results this study illustrate trend positive thing because more people using clothing, meaning one goals da'wah call obligation cover genitals be helped by trend. Not only that, trends hijrah motifs play role determining consumer behavior buying clothing both some influence decisions, especially personal psychological factors.